I make $200k/year writing one-off messages.
And it looks like this, to be precise:
Hey, here’s the deal: you hear advice like “Just ship it” or “build the MVP” this and that.
But you also find out sooner or later why this advice keeps being put out: you always feel like you need to add one extra feature, or one extra module to your SaaS app before putting it out.
Postponing too much because of a need to “make it perfect” led to “just ship it”.
If you’ve read enough stuff on the internet about building a SaaS business, you’ll also know about the wisdom behind talking to your customers — having customer interviews.
Let’s make a promise to each other. Me, the writer, to you, the soon-to-be micro-influencer.
I will promise you that this guide will not be a basic one, where we give shoddy advice on how to grow your audience like:
Those are all useful pieces of information… but are they? …
I’ve gained hundreds of thousands of users by accident.
I put something together and it amassed +500,000 readers out of nowhere: no SEO, no fussy designer/writer/editor etc, no nothing — purely accidental.
Why? I did it as deeply as I possibly could — frankly, however… it sounds egotistical but… I only did it for myself.
I do believe there’s a lesson in that and I’ll cover in this piece what my internal voice is telling myself, along with my lazy side of the brain’s objections and shortcomings.
I would love to hear some of your add-ons to this concept that…
It’s been 9 months since I started writing daily.
Every day, usually in the morning, I’d sit down in front of the computer and let something come up. Usually, in 15 to 60 seconds something would come up — either:
And today what came up was that… this was it!
The daily writing exercise has done its job. Or rather, the multitude of jobs:
People are drawn to do one mistake which maybe makes sense on paper but not really: acting like a big company when they’re just starting out.
I’ve been analysing websites of big tech companies for a long time. Here’s the idea: when you’re big, you do a lot of things.
Yes, there are exceptions that come up as a consequence of hyperfocus. Dropbox could be an example, although recently they’ve widened their offerings as well. But essentially they have 2 or 3 main products.
When you’re just starting out, you have many luxuries, one of which is: you can design…
Problems never ever “get solved on their own if you leave/ignore them”.
On the very few, very rare instances — but the math doesn’t make sense. It’s not worth ignoring problems hoping that they’ll get solved by themselves ever.
And while this may sound like life advice, it’s mainly targeted at SaaS/startup companies.
“Our user acquisition process is not very effective… but we’ll get the product right and then that’ll be solved”
“Our content marketing team is working hard, but no SEO seems to amount to anything at all… We’ll sort it out with more content”
At the opposite…
One of the words that are part of the definition of a business is “entity”. We call it a separate entity and there’s also the factor of limited liability.
I think most of us have taken this “entity” and given it that last definition in a streak of definitions. You know when you read the dictionary entry for a word and, then you stumble upon number 5 and you say “Oh, yeah, you can use this word for that as well…”
However, it’s not meant to be a new dictionary entry.
A business is a separate entity and I want…
If you identify with the following, this piece was written for you. You have:
That makes you a professional. It also means you’re asked to work for free. Here’s everything that’s wrong with that.
I don’t know if you’re usually working 1, 3, 5 or 12 hours every Sunday. But chances are you’re working fewer hours than usual since… it’s Sunday.
I’m proposing this: dedicate every Sunday to working for others.
If you have a skill and you’re…
Whatever’s hard to do today — will be easier to do at a later point.
Setting up an e-commerce store involved quite a lot of heavy lifting — if this was 2005. Today, it takes a couple of clicks. And it can even be free.
What you needed, back in 2005, was the vision for the need for simple e-commerce at scale.
What’s needed at scale in 2025? Bonus points if the answer is any of the following buzzwords, but rather something that can not be brushed off with “It’s too complex”: